Bally legs (les jambes)

 As can be seen here, the main characteristic of the Villemot style is a drawing with clean lines. This lovely design, by Villemot, was later used for a Bally poster. 

During the 1960s, with a lack of creativity showing in their current designs, the Director of Publicity for Bally Shoes, approched Villemot to create a new look for their advertising. The resulting design, known as 'Les James' or 'The Legs' in 1967, won the prestigious Martini Prize Gold Medal French design award.  The Bally 'blonde' poster developed as an extension of the cross-legged theme of Les Jambes  poster.

Condition: A

hand signed number 16/30

Artist: Villemot

Year: 1964

Dimensions: W50cm x H70cm