Le Thermogene

 In 1949, Cappiello created this poster to advertise "Le Thermogène", which claims to generate heat and combat several ailments. Typical of Cappiello's style of bright colours and graphic shapes,  this poster stuns the viewer with its warm colors and powerful image of a fire-breathing man illustrating the beneficial effects of the product. 

The product was a pad of soft cotton wadding, treated with capsicum, reputed to warm the body when applied where needed.  The poster reads, “The Thermogenic. Generates Heat and Fights: Cough, Rheumatism, Side Points, etc.”

Condition: A This piece is not linen backed but we can arrange that and/or framing - contact us for pricing.

Artist: Cappiello

Year: 1949

Dimensions: W 74cm x H 100cm